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Tagged: Full Funnel
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Full Funnel
Your Google Ads Algorithm Is Only as Smart as the Data You Feed It
Most advertisers send Google a pixel fire. Google optimizes for pixel fires. If you want it to optimize for revenue, you have to feed it revenue.
Full Funnel
The Full Journey: TV Ad → Google Search → Website → Phone Call → Revenue
Google doesn't motivate a search. It enables it. The journey starts somewhere else — a TV ad, a radio spot, a billboard. Here's how to trace the entire chain.