Question 1

How does NEXT90 show what actually happened across media channels?

Accepted Answer

The Insights & Data Engine ingests data from every channel — TV, radio, display, CTV, outdoor, direct mail — unifies it through a vendor-agnostic taxonomy, and applies three pillars of influence (geography, time, context) to articulate what actually drove consumer response. No black boxes. Your data, in your dashboard.

Question 2

What are Linear Dead Zones?

Accepted Answer

Linear Dead Zones are zip codes within a TV DMA where ads are airing but digital engagement is under-indexing. NEXT90 identifies these gaps using cross-channel data across all 254 TV markets in North America, turning wasted spend into precision programmatic and CTV targeting opportunities.

Question 3

How does NEXT90 make advertising platforms smarter?

Accepted Answer

NEXT90 feeds unified, revenue-linked conversion data back to advertising platforms like Google Ads and Facebook. Instead of basic pixel fires, platforms receive actual business outcomes — a phone call that became a job, a lead that became revenue — so their machine learning models optimize for real results, not just clicks.

Question 4

Can NEXT90 trace non-advertising influences like weather?

Accepted Answer

Yes. The Insights & Data Engine ingests non-advertising signals including weather patterns, agricultural data, demographic shifts, and current events. This allows NEXT90 to distinguish whether a spike in demand was driven by your ad or by a heat wave — and to build trigger-based recommendations for when conditions match high-conversion patterns.

The Questions the Insights & Data Engine Answers

What actually influenced my customers?

Where is my spend being wasted?

How do I make my platforms work better?

What else is affecting my business?

Can I reach people nobody else can?

Not sure where to start?