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Tagged: Geographic Intelligence
2 posts
Geographic Intelligence
Where Your Ads Stop Working: Finding the Dead Zones
Your media is running in every market. But in some zip codes, nobody's responding. Those gaps — Dead Zones — are where your spend stops producing and your opportunity starts.
Geographic Intelligence
TV Incrementality at the DMA Level: What Geo-Based Lift Actually Looks Like
Everyone's talking about incrementality testing. But most approaches measure at the national level and hope for the best. Here's what happens when you measure at the DMA level — with real geographic precision.