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Tagged: The Science of Influence
2 posts
The Science of Influence
The Measurement Problem Isn't AI — It's Physics
Everyone's racing to fix advertising measurement with AI. But the models themselves assume something physically impossible: that humans respond to TV ads in zero seconds.
The Science of Influence
Why Does Attribution Suck So Much?
The numbers don't add up. The models assume physics that can't happen. And everybody's too busy fighting over credit to ask what actually happened.