We Publish Our Methodology
Transparency is the point.
An approach built on evidence, not convenience
NEXT90's Insights & Data Engine traces the connection between stimuli and response across every channel, every signal, and every market. The methodology is built on decades of real-world observation across billions in media and confirmed by five published academic studies.
The response shape. The three pillars — context, geography, and time. The academic validation. The conflict resolution approach. It's documented, and we share it with qualified prospects who want to understand exactly how the data works before they commit.
If your current vendor doesn't publish their methodology, ask why.
Request a Methodology Briefing
We share our full methodology under NDA with qualified prospects. The gamma curve. The validation data. The conflict resolution approach. The three pillars and how they filter noise from signal.
Request a briefing and we'll walk you through it — the science, the math, and the proof — so you can evaluate it on its merits.
Request a BriefingPublished Thinking
Our perspective on the industry — in our own words and in conversation with others.
Industry Standards
NEXT90's predecessor company was a participating working group organization in the development of MRC measurement standards.
Questions about the methodology?
We're happy to discuss the approach, the science, and how it applies to your business.
Let's Talk